According to Potatoes USA Chief Executive, Blair Richardson, global potato consumption continues to increase, reports Potatopro.com.

He cites an increase is eating out and global demand from new markets driving this growth.
  We also know that as a natural gluten free, low fat product, potato also delivers on other major global food trends.

This growth affects the potato starch industry as starch potatoes compete with standard potatoes for every hectare of land. With chipping and snack contracts falling short of global demand, farming capacity is at all time premium.

There is no expectation for this trend to reverse.

For more information, please see:

Potato Pro – US article